7.19.2010

I disclose, how come a lot of other bloggers don't?

This is a little bit of a rant. You may have noticed that I disclose on all of my posts that have an affiliate link, referral link, or where a company has provided me with a free product. Why? First, it's the law. The FTC requires bloggers to disclose this information. Second, I think you have a right to know. If I am at all benefiting from you clicking a link, signing up, or buying something, you should know. Otherwise it seems a little sneaky. Third, the main purpose of my blog is not to make money, but if I do get a little income from my blog it certainly helps our family. So I'm going to be forthcoming about that.

I read quite a few frugal blogs and review blogs, and a lot of them will post the same deals, many of which are part of an affiliate program where they get paid per lead or sign up. Yet, many, actually most don't disclose this information. As both a blogger and blog reader, this bugs me. Maybe I'm the only one a little annoyed about this, but I felt that I should state again why I disclose.
Thank you everyone for reading!

- Michelle

9 comments:

  1. By not disclosing, they are actually breaking the law. I appreciate that you do say something.

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  2. I agree, thank you for your comment Debbie.

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  3. Maybe they're not aware? Although they should be. I know the first time or two I had a giveaway I didn't realized I needed to have a disclosure but as soon as I read about fines and such I was all over making sure I complied.

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  4. Yeah me too! I was thinking maybe they didn't know, but some of the bloggers are highly seasoned and have a bunch of readers. I see them disclose for giveaways, but not other things.

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  5. I have never done a sponsored post before, or asked people to sign up for a website on my behalf. However, I've been doing reviews since December, so I consider myself 'seasoned'. Yet, I didn't know that they legally have to disclose if they are asking people to sign up for say, a survey site. I knew they had to for reviews or paid posting but I thought that was all. So I think it's definitely possible that they don't know.

    However, I totally understand how/why it bothers you, considering you are doing it the 'right' way. It's always hard to watch others get away with not doing what they should when you have to.

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  6. I didn't know that at first about other links and sign ups, but from my understanding it applies to any affiliated marketing as well. It's not a big deal to me that they are getting away with it, it's more that they have a lot of readers, I'm sure they are getting a lot of sign ups and they should be straightforward about what they get out of it for the sake of the person that's clicking the link. A good example is Swagbucks, if you are asking someone to sign up, you should tell them that you will be getting credit for it!

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  7. I have seen some disclosure policies in the Terms portion of a site.

    I have also seen disclosures in little graphics where you hover over it and it says affiliate link.

    I think a lot of bloggers just have different methods for disclosing.

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  8. What about using an image from another site and taking their bandwidth? I see a lot of bloggers getting away with that!

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  9. Appreciate your honesty. Hope other bloggers do the same.

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